Skip to main content
Logo of EURAXESS
Greece
Ukraine flag

Social media


< Back to the Hub main page

 

Using social media to trigger young people's interests in research

 

In today's world, social media is crucial when reaching out to a younger target group. They are almost all early adopters of the newest platforms and use social media a lot to find information and get entertained. If the researcher communities want to reach out to that specific target group they will need to be present where the teenagers are and understand their online behaviour to reach out to them. In this section you will find tools to help you with that. You will find templates to use to plan your social media presence and you will find ideas on how to have a sustainable online channel in the most suitable platform for you.

 

Introduction to social media

Learn more about what social media is really about, its complexity, the algorithms, the differences between the platforms, the possibilities of using multiple platforms and even in ways you might not have considered: Using social media efficiently – an introduction

 

https://www.pexels.com/photo/people-using-a-smartphone-5081918

 

Plan your social media presence

Tools for researchers

The tools are all in the form of downloadable PowerPoint presentations. They are either empty templates to be used to plan your social media presence, or they are already filled in with ideas you can use to get inspiration from for your own posts on social media.

Ideas and plans for social media postings on Instagram and TikTok:

* Inspirational social media postings 1

* Inspirational social media postings 2

 

Templates to use to plan your social media presence:

* Empty templates to use for planning your social media presence

 

 

Inspiration for social media postings on Instagram, TikTok or Facebook:

 

Templates filled in inspired by existing social media presence:

* @annaomics

* @ulovunakozmickezvijeri
  Facebook:U lovu na kozmičke zvijeri

* @biomedical_imaging-unit

 

TikTok users to be inspired from:

* @dr.brein

* @drbigscienceenergy

* @stevepsychology

* @tinalasisi

* @particleclara

* @astrokirsten

 

Workshops and group work to enhance your social media presence

 

Create a sustainable social media presence

Create a social media presence of at least three months on one of the platforms you have drawn using the scenario assigned to you

* How to proceed with a workshop to discuss a sustainable online presence

* The presentation to use for the workshop

 

Create and plan posts for a few weeks at a time on social media

* Prepare a consistent social media presence by planning your posts a few weeks at a time